We are extremely proud here at Viola Corporate, to be able to unveil our brand new fleet of branded taxis, which form part of a wider advertising launch campaign.
Our ‘Take the Unexpected out of Company Expenses’ campaign started at the end of November, and will run until the end of February 2019. As well as taxis, our ads will appear on TV, radio, buses, billboards, social media and digital channels such as YouTube.
Working with our chosen agency – Cardiff-based, integrated specialists, S3 Advertising – we’re over the moon to have our brand’s name up in lights across Wales. Speaking about the strategy behind the campaign, S3’s CEO, Matt Jones, said: “As a fellow entrepreneur and proud owner of a Welsh business, the synergy between myself and Viola Chairman, Christopher Hamilton, was immediate.” “In order to build initial brand trust for the Viola Corporate name, we both agreed that consumers needed to see and hear our ads absolutely everywhere – something we’ve certainly achieved by planning and purchasing media across Wales.”
Adding to these comments, Chris said: “I was in Cardiff only the other day, and I kept on seeing our taxis around the city, one after the other – literally! It’s so exciting to start establishing Viola’s presence across the country and beyond.” The campaign adds to what has been an extremely exciting end of 2018 for Viola. Our new Viola Corporate website went live, and the official unveiling of Viola Arena was extremely well received by the public and media.
Speaking about Viola’s five-year naming rights deal for the site, Chris concluded: “Changing the name from Ice Arena Wales to Viola Arena is a milestone in the arena’s diversification and facility enhancement. Being a local company, we are growing our presence in the Welsh capital by naming a landmark that is Ice Arena Wales to Viola Arena.” “With our direct involvement with the Arena and principles of community presence in South Wales, it’s a perfect time for us to rename Ice Arena Wales to Viola Arena.” There is plenty more to come from Viola Group in the near future, so keep your eyes peeled and ears to the ground to find out what we have in store for our customers.